Senior Residential Marketing Manager
Red Sea Global • Saudi Arabia, Saudi Arabia
The Senior Residential Marketing Manager sits within the residential marketing function of a global real estate company based in Saudi Arabia. The role operates at a senior level and is responsible for executing residential marketing strategy across a portfolio of ultra-luxury developments. It combines hands-on campaign delivery with commercial accountability, working across internal teams and external agencies to support lead generation and sales conversion.
The Role
This position owns the delivery of integrated marketing programmes across the full funnel, from brand awareness through to prequalified lead generation and sales enablement. The primary audiences are ultra-high-net-worth (UHNW) and high-net-worth (HNW) individuals. The role works closely with Sales, Digital, Events, and Communications teams, as well as multiple external agencies. National and international travel is required to support events and on-site activities.
- Lead execution of residential marketing strategies aligned to commercial and brand objectives.
- Develop asset-level marketing plans, positioning, and audience strategies for specific developments.
- Deliver integrated campaigns across digital, paid social, content and film, PR, influencer management, print, brochures, and eDMs.
- Work with the Sales team to ensure marketing delivers qualified, CRM-driven leads that support conversion and revenue growth.
- Own CRM-led lead generation initiatives, including data capture, nurturing journeys, and prequalification processes.
- Develop sales enablement materials including brochures, presentations, digital assets, and branded tools.
- Lead planning and strategy for high-end events, private viewings, roundtables, and experiential activations targeting UHNW and HNW audiences.
- Collaborate with the internal Events team to deliver residential marketing events.
- Support PR strategy and execution in partnership with the Communications team and external agencies.
- Lead asset-specific content strategies across channels and drive content development for residential digital platforms.
- Work with the Digital team on performance marketing execution and optimisation.
- Manage external agencies including briefing, creative direction, and delivery oversight.
- Oversee jointly branded materials with operator partners across branded and unbranded residences.
- Manage marketing budgets and procurement, optimising spend for ROI in line with governance requirements.
- Define KPIs across campaigns, channels, and events and report performance to senior leadership.
- Support the Marketing Director in shaping the residential marketing programme and managing direct reports.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
- Eight or more years of experience in senior marketing roles within luxury real estate, development, asset management, branded residences, or premium consumer brands.
- Strong experience in CRM-led lead generation and sales-driven marketing.
- Demonstrated experience engaging UHNW and HNW audiences.
- PR experience and solid understanding of media landscapes.
- Proven track record delivering integrated B2C campaigns; B2B experience is an advantage.
- Strong agency management and leadership skills with a commercial mindset.
- Previous experience in the GCC region strongly preferred, with good understanding of the regional luxury real estate market.
- Creative, analytical, and results-oriented approach.