Froyo’s made a comeback. But at £12 a tub will it last?

But at £12 a tub will it last?Image source, Getty ImagesImage caption, Froyo has made a return with several stores opening across the UK this year ByLizzie AsanteBusiness reporterPublished2 hours ago Kiersten Paterno was one of the many people willing to queue up to an hour to treat herself to some frozen yoghurt. This industry-specific development has drawn attention from market participants. But at £12 a tub will it last?Image source, Getty ImagesImage caption, Froyo has made a return with several stores opening across the UK this year ByLizzie AsanteBusiness reporterPublished2 hours ago Kiersten Paterno was one of the many people willing to queue up to an hour to treat herself to some frozen yoghurt. "It was a 45-minute wait for my turn but the whole experience of choosing your flavours and customising it with different toppings was a big part of the appeal for me," the 19-year-old student says. Froyo was a huge trend in the UK in the late 2000s and early 2010s and was most popular in London. This development has significant implications for the industry, potentially influencing competitive dynamics, investment patterns, and strategic priorities across the sector. And this year it's made a comeback, driven by nostalgia, social media and its perception as a healthier dessert choice.

Market Implications

Forward-Looking Indicators

Continued consolidation expected in the sector Increasing focus on digital transformation and innovation Growing importance of ESG considerations

Expert Commentary

"It was a 45-minute wait for my turn but the whole experience of choosing your flavours and customising it with different toppings was a big part of the appeal for me," the 19-year-old student says.

Looking Ahead

For complete details on this development, refer to the original report from BBC Business.

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