Our Privacy Statement: Senna

About This Privacy Policy

This Privacy Policy explains how Senna collects, uses, stores and shares personal data when you visit our website, contact us, use our AI automation services, submit forms, interact with our chat tools, book consultations, or use any related services, platforms, workflows, applications, integrations, APIs or support services provided by Senna together, the “Services”.

By using or accessing the Services, you agree to this Privacy Policy. If you do not agree with this Privacy Policy, you should not use the Services.

Personal Data We Collect

“Personal Data” means information that identifies you, relates to you, describes you, or could reasonably be linked to you directly or indirectly.

Information You Provide to Us

• Name, company name, job title and business contact details.
• Email address, phone number, billing address and account details.
• Messages, consultation requests, support requests and project briefs.
• Files or documents you upload, such as screenshots, spreadsheets, SOPs, process notes or examples of workflows you want to automate.
• Information submitted through website forms, chat tools, surveys, calls or onboarding questionnaires.
• Payment and billing information required to process subscriptions, invoices or project payments.

AI Automation and Workflow Data

If you use Senna’s AI automation services, we may process operational data that you provide or connect to the Services. This may include workflow instructions, CRM records, form submissions, customer enquiries, calendar data, email metadata, task records, documents, database fields, support conversations, call summaries, and other business data required to design, test, operate or support an automation.

We only process this data for the purposes of delivering, maintaining, monitoring, improving and supporting the automation services you request from us.

Payment Information

If you purchase services from Senna, we may collect billing information needed to process your order. Payments may be handled by trusted third-party payment providers. Senna does not store full credit card numbers or card authentication data.

Data Collected Automatically

• IP address, browser type, device type, operating system and referring URLs.
• Pages viewed, session duration, clicks, scrolling and usage activity.
• Cookie identifiers, analytics data, error logs and security signals.
• Approximate location, such as country or region, inferred from IP address or device settings.

Data From Third Parties and Integrated Services

If you connect third-party tools to Senna, such as CRM systems, calendars, email accounts, databases, payment tools, analytics platforms, workflow tools or AI providers, we may receive data from those services as authorised by you or your organisation.

These integrations may include tools such as Google Workspace, Microsoft, HubSpot, Salesforce, WordPress, Stripe, Xero, QuickBooks, Airtable, Notion, Slack, Make, Zapier, n8n, OpenAI, Anthropic or other platforms used in your automation workflows.

How We Use Personal Data

We use the information we collect to:

• Provide, operate and improve our AI automation services.
• Design, build, test, deploy and support automated workflows and AI agents.
• Respond to enquiries, consultation requests and support messages.
• Create and manage accounts, project workspaces and customer records.
• Process payments, subscriptions, invoices and service agreements.
• Monitor automation performance, reliability, errors, usage and security.
• Prevent fraud, misuse, spam, unauthorised access and security threats.
• Personalise website content, communications and service recommendations.
• Send service updates, operational messages and, where permitted, marketing communications.
• Comply with legal, tax, accounting and regulatory obligations.

Use of AI Systems

Senna may use AI models and automation tools to help analyse workflows, classify requests, extract information from documents, draft responses, summarise conversations, route tasks, generate reports, support customer service, and operate automated processes.

We aim to design AI workflows with appropriate safeguards, including access controls, logging, human review where needed, and limits on what automated systems are allowed to do. We do not intentionally use customer data to train public AI models unless expressly agreed.

How We Share Personal Data

We may share Personal Data with trusted third parties where necessary to provide the Services, including:

• Hosting and infrastructure providers.
• Payment processors and billing providers.
• Analytics and monitoring providers.
• CRM, email, workflow and automation platforms.
• AI model providers and technical service providers.
• Security, fraud prevention and compliance providers.
• Professional advisers, auditors, insurers or legal representatives.

We may also share information where required by law, to protect our rights, to investigate fraud or security issues, or in connection with a merger, acquisition, restructuring or sale of assets.

Legal Bases for Processing

Where applicable data protection law requires a legal basis, we process Personal Data based on one or more of the following:

• Contract: to provide the Services you request from us.
• Legitimate interests: to operate, secure, improve and promote our business and Services.
• Consent: where you have given consent, such as for certain marketing or cookies.
• Legal obligation: where processing is required to comply with law.

Data Security

Senna uses technical and organisational measures designed to protect Personal Data, including encryption in transit, access controls, secure hosting, monitoring, authentication controls, vendor review and internal security practices.

However, no online service is completely secure. You are responsible for keeping your login details confidential and for controlling access to any third-party tools you connect to the Services.

Data Retention

We retain Personal Data for as long as necessary to provide the Services, maintain business records, support active automations, comply with legal obligations, resolve disputes and enforce agreements.

Where data is no longer required, we will delete, anonymise or securely archive it in line with our retention practices and applicable law.

International Transfers

Senna may process and store data in countries outside your country of residence. Where required, we use appropriate safeguards designed to protect Personal Data when it is transferred internationally.

Cookies and Tracking Technologies

We and our service providers may use cookies, pixels, analytics tools and similar technologies to operate the website, remember preferences, understand usage, improve performance, secure the Services and measure marketing effectiveness.

You can manage cookies through your browser settings or any cookie controls made available on the Site. Blocking some cookies may affect how the Services work.

Your Rights

Depending on where you live, you may have rights over your Personal Data, including the right to:

• Access the Personal Data we hold about you.
• Correct inaccurate or incomplete Personal Data.
• Request deletion of your Personal Data.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Request a copy of certain data in a portable format.
• Complain to a relevant data protection authority.

To exercise your rights, contact us using the details below. We may need to verify your identity before responding to a request.

Children

The Services are not intended for children. We do not knowingly collect Personal Data from children where parental consent is required by applicable law. If we become aware that we have collected such data, we will take reasonable steps to delete it.

Marketing Communications

We may send marketing communications where permitted by law. You can opt out at any time by using the unsubscribe link in our emails or by contacting us. You may still receive non-marketing messages relating to your account, transactions, projects or Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we may notify you by updating the date above, posting a notice on the Site or contacting you directly where appropriate.

Contact Us

If you have questions about this Privacy Policy or how Senna handles Personal Data, contact us at:

Email: support.team@joinsenna.com